Henry Agus
Managing Partner · East Ventures
Check $500K–$15M
SEED
SERIES A
Fintech
Consumer
Marketplaces
SaaS
Quick profile
Investment thesis
First-check capital for the largest economy in Southeast Asia — Indonesia. Backing category-defining founders in consumer, fintech, and SMB software.
Communication style
Practical, operational, asks about unit economics from day one.
Red flags
Founders without Indonesia-specific insight
Premature consumer-tech assumptions
Signature questions
1.What's your local insight that an outsider would miss?
2.What's the unit economics on the first 1000 customers?
3.How does this scale to the next 10M users in Indonesia?
Fund facts
Novelship · $10.0M · Series B '23
Firstcard · $4.7M · Seed '23
Huddle01 · $2.8M · Seed '23
Tokopedia
Gojek
Traveloka
Bukalapak
How to win Henry Agus
AI prep brief from persona data + real pitch history , open for tactics
How to win Henry Agus
AI prep brief from persona data + real pitch history , open for tactics
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